Cooper | Maximillion

“Gumball is about challenging tradition and taking a non-conventional approach to exploring and pushing cultural and creative boundaries.” Maximillion Cooper, CEO and Founder of Gumball 3000, sure knows a thing or two about breaking boundaries. Though only in his mid-forties, Cooper has a CV already bursting at the seams: he has been a model and successful racing driver; he studied fashion design, law, and film; he is an entrepreneur, a designer, and an art collector.

In establishing Gumball 3000 in 1999, Cooper created an event which swiftly showed its potential to defy conventions and categories. Like its founder, Gumball 3000 refuses to be pigeonholed; it is a rally and a car show offering live music and action sports. It truly defines the word “event” in superlative style. Every year, a million visitors join the Gumball tour, with a further 100 million households tuning in via TV and internet broadcasts in 60 countries worldwide. The eight-day long road covers 3,000 miles across different countries and has had host stations in Europe, Asia, and North America. The list of participating celebrities is glittering and, of course, genre-defying: David Hasselhoff, Snoop Dogg, David Guetta, Steve Aoki, Johnny Knoxville, Tony Hawk, Adrien Brody, Daryl Hannah, Dennis Rodman, Lewis Hamilton, Eve, deadmau5, and many more.

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TV

Deutsche Welle TV / Euromaxx: The world’s craziest motor rally?

„From Mykonos to Ibiza: 120 cars will travel the 3000 mile stretch for this year’s legendary and controversial Gumball 3000. Of course, there’s a famous face or two behind the wheels.“

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